ROLE

DESIGN

YEAR

2025

Museum of Illusions is a conceptual advertising campaign for the Toronto attraction, drawing inspiration from 1950s print advertising aesthetics. The project promotes the museum’s hands-on, in-camera illusions and interactive photo opportunities through a vintage visual language.

The campaign was designed across multiple formats, social media content, animated pieces, and transit advertisements, each was crafted to capture attention and inspire visitor engagement. The goal was to encourage guests to create and share their own illusion photographs, turning the museum experience into shareable moments.

Note: This is an independent creative project, not commissioned by or affiliated with the Museum of Illusions.