ROLE

DESIGN

YEAR

2025

Summer Spritz is a visual identity project inspired by vintage fruit crate labels, capturing the vibrant energy of tropical juice through bright colors and playful design elements and illustrative details that evoke the sparkling feeling of tropical juice.

The project includes original logo designs and concept artwork developed for social media marketing. By referencing the visual charm of classic fruit labels, the identity balances retro appeal with a contemporary look, creating materials that feel both familiar and refreshing.